VIVE Mars Demonstrates Cutting-Edge Virtual Production Technology at MWC 2025
At MWC 2025, VIVE Mars is demonstrating a transformative approach to virtual production, marking a significant evolution in the filmmaking and content creation industries. Once limited to major studios with extensive budgets and technical resources, professional-grade visual content creation is now accessible to independent creators thanks to VIVE Mars’ innovative solutions.
Visitors at the HTC VIVE stand (Hall 7, Stand 7A40) at MWC 2025 can engage directly with this cutting-edge technology through an interactive demonstration featuring VIVE Mars CamTrack paired with a large LED wall. This setup allows attendees to experience firsthand the power of real-time virtual production. By using this system, participants interact seamlessly and intuitively with a virtual scene, demonstrating the ease and immediacy with which professional-quality visuals can now be produced.
The technology showcased includes VIVE Mars CamTrack, a sophisticated camera-tracking system that captures precise movements and seamlessly integrates with the LED wall setup. This real-time interaction eliminates the traditional reliance on green screens, significantly improving efficiency by enabling instant visualisation of final shots. Directors and cinematographers can now instantly review and adjust their scenes, vastly reducing the time-consuming post-production processes and fostering greater creative control.
Economic accessibility is a key highlight of the VIVE Mars solution. By drastically cutting costs previously associated with virtual production, the technology empowers smaller studios and independent filmmakers to create visually compelling content without financial constraints. This cost reduction is complemented by streamlined workflows, further accelerating production timelines and enhancing overall productivity.
Ease of use is another critical advantage of the VIVE Mars system. Its intuitive interface minimises the technical barriers traditionally associated with advanced virtual production setups. New users, including those without prior experience, can quickly master the system, achieving high-quality results within a short time frame. This accessibility is amplified by AI-powered assistance built into the system, which automates essential tasks such as optimising lighting, camera angles, and environmental interactions, dramatically simplifying the entire production process.
VIVE Mars’ AI-driven assistance ensures consistent, high-quality outcomes by automatically adjusting lighting, optimising camera movements, and enhancing interaction with virtual backgrounds. These intelligent features reduce the complexity and costs associated with virtual production, making it feasible for creators at every level to achieve stunning visual storytelling.
Alongside the interactive demonstration, HTC VIVE’s presence at MWC 2025 also highlights additional immersive technology innovations. Attendees can experience “Gaudí, The Atelier of the Divine,” an immersive cultural journey allowing multiple users to explore Antoni Gaudí’s creative processes in an interactive environment.
This new product at MWC 2025 is redefining virtual production, making high-quality visual content more accessible than ever before. By democratising this powerful technology, VIVE Mars ensures that creativity—not budget—will shape the future of storytelling.
